KC HiLiTES Brand Resource Guide
Who We Are
We are a family-owned business made of people who care about creating unforgettable experiences that empower the spirit to Adventure Further®. Our mission is to illuminate life's adventures by creating unique premium products while leaving a lasting impression and positive impact on the generations of people and communities we touch.
Brand Name
The correct spelling and capitalization of our brand name is: KC HiLiTES®.
KC's name originated from the “K” in founder Peter Kim Brown's middle name and the “C” from his wife Carol's name. The two lowercase 'i's in HiLiTES symbolize the founders, reflecting their philosophy that they, as owners, are less important than the company as a whole.
Trademarks & Registered Marks
Our trademarks and registered marks are important assets and should be used correctly. Below are guidelines and approved ways to display our marks.
Products
- Gravity®
- Gravity® Titan™
- FLEX ERA®
- FLX™ (portable lights)
- SlimLite®
- Daylighter®
Phrases
- KC HiLiTES®
- KC®
- Adventure Further®
- Defy Limits™
- The Original®
- True-Lumens™
- Adventure Day Carry™
Logos & Usage
The KC HiLiTES logo is a visual representation of our brand and everything we stand for. Please ensure the logo is used correctly by following these guidelines.
Primary Logos
The black logo should be used against a white or light colored background.
Download: PNG Version | EPS Version
The yellow version should be used only on dark backgrouds (not on white).
Download: PNG Version | EPS Version
The white verions may be used over images, if the background provides sufficient contrast.
Download: PNG Version | EPS Version
Secondary Logos
The secondary "Adventure Further" logo should be used whenever the necessary space is horizontal.
The black logo should be used against a white or light colored background.
Download: PNG Version
The yellow/white version should be used on dark backgrouds.
Download: PNG Version
Sub-Brand Logos
Sub-brand logos are used for specific product categories or when referencing a product line.
The "KC Daylighter" logo may be used on any background.
Download: PNG Version
Animated KC Daylighter logo
Download: GIF Version
"The Original" logo may be used on any background.
Download: PNG Version
Proper Logo Usage
Sizing
To help ensure the best legibility, the primary logo must be sized no less than 40px on screen.
Clear Space
Ensure the logo has sufficient space around it, equivalent to at least half its height.
Incorrect Usage
Off-Brand Colors
Do not use custom colors or gradients for the logo.
Image Distortion
Do not stretch or distort the logo in any way.
Special Effects
Do not apply unnecessary effects such as shadows, glows or bevels.
Backgrounds
Do not place on busy or low contrast backgrounds.
Color Palette
Our brand colors convey the strength and reliability of our products. Use the following colors consistently across all media.
HEX #FFCE00
HEX #000000
HEX #FFFFFF
HEX #F4F4F4
HEX #9D9D9D
HEX #191919
Typography
Paragraph / Body Copy
Helvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!?@#$%^&*()
Button Styles
Primary Buttons
- font-family: 'Bebas Neue'
- font-size: 18px
- font-weight: 400
- letter-spacing: 1px
- line-height: 20px
- padding: 15px 24px 13px 24px
- border: 1px
Medium Button
- padding: 10px 24px 8px 24px
Small Button
- font-size: 13px
- letter-spacing: 0
- line-height: 14px
- padding: 5px 8px 3px 8px
Contact Us
For more information or specific inquiries regarding brand usage, please contact our brand management team at [email protected].
For press-related inquiries or to be added to our distribution list, please email us at [email protected].